Recruiting and retaining dispatchers has become a serious challenge for law enforcement agencies throughout California. To assist in addressing the growing problem, experienced recruiters from all over the state worked with California POST to assemble these tools: 1) a six-minute promotional video intended to promote dispatching as a profession, plus two public service announcements (PSAs), 2) a 23-minute video to motivate all law enforcement to help recruit new dispatchers, and 3) an 84-minute Best Practices video for those persons responsible for planning and implementing dispatcher recruitment and retention strategies for their agency.